Paul Rand
It was around this time that he decided to camouflage (and abbreviate) the overtly Jewish identity telegraphed by ‘Peretz Rosenbaum,’ shortening his forename to ‘Paul’ and taking ‘Rand’ from an uncle to form his new surname. Morris Wyszogrod, a friend and associate of Rand, noted that “he figured that ‘Paul Rand,’ four letters here, four letters there, would create a nice symbol. So he became Paul Rand.”
Roy R. Behrens notes the importance of this new title: “Rand’s new persona, which served as the brand name for his many accomplishments, was the first corporate identity he created, and it may also eventually prove to be the most enduring.
I, too, have four letters here, four letters there (ANNE ULKU). But have yet to create a nice symbol of my name.
Platinum Dance Center website has launched.
I recently finished designing the identity and branding for PDC.
Here are a few photos of their business cards.
Some previous blog posts about PDC:
![It’s been interesting to see the progression and comments and bashing of the London 2012 Olympic logo that was launched back in 2007. I have to admit that at first I was not a fan either. That’s beside the point. What I really was waiting to see is the rest of the identity- that being the pictograms. This is what completes the image of the 2012 Olympics, or I should say, opens a whole new door bringing in every single possibility to brand the event (anywhere from toilet signs to tshirts). It’s exciting.
The pictograms for the 2012 London Olympics were launched. I love them. In the past designs of the Olympic pictograms, they were mostly based off of one [lovely] style - that being of the 1972 Munich games which were designed by Otl Aicher. The stationary stick figures clearly said what they were supposed to, but things these days have moved on, advanced and become more technologically advanced. The Olympics are active, fast, in motion, exciting, powerful, energized… a vital piece of history that will forever be remembered.
The London pictogram set is bright and active. The whole concept of a pictogram is pushed. The outcome was two style versions – a silhouette version used for high visibility and information-based applications, and a dynamic version used both as decoration and where a more exciting version is called for, such as on posters or banners.](http://25.media.tumblr.com/tumblr_kur57k2ThK1qzodu2o1_400.gif)
![It’s been interesting to see the progression and comments and bashing of the London 2012 Olympic logo that was launched back in 2007. I have to admit that at first I was not a fan either. That’s beside the point. What I really was waiting to see is the rest of the identity- that being the pictograms. This is what completes the image of the 2012 Olympics, or I should say, opens a whole new door bringing in every single possibility to brand the event (anywhere from toilet signs to tshirts). It’s exciting.
The pictograms for the 2012 London Olympics were launched. I love them. In the past designs of the Olympic pictograms, they were mostly based off of one [lovely] style - that being of the 1972 Munich games which were designed by Otl Aicher. The stationary stick figures clearly said what they were supposed to, but things these days have moved on, advanced and become more technologically advanced. The Olympics are active, fast, in motion, exciting, powerful, energized… a vital piece of history that will forever be remembered.
The London pictogram set is bright and active. The whole concept of a pictogram is pushed. The outcome was two style versions – a silhouette version used for high visibility and information-based applications, and a dynamic version used both as decoration and where a more exciting version is called for, such as on posters or banners.](http://25.media.tumblr.com/tumblr_kur57k2ThK1qzodu2o2_500.gif)
![It’s been interesting to see the progression and comments and bashing of the London 2012 Olympic logo that was launched back in 2007. I have to admit that at first I was not a fan either. That’s beside the point. What I really was waiting to see is the rest of the identity- that being the pictograms. This is what completes the image of the 2012 Olympics, or I should say, opens a whole new door bringing in every single possibility to brand the event (anywhere from toilet signs to tshirts). It’s exciting.
The pictograms for the 2012 London Olympics were launched. I love them. In the past designs of the Olympic pictograms, they were mostly based off of one [lovely] style - that being of the 1972 Munich games which were designed by Otl Aicher. The stationary stick figures clearly said what they were supposed to, but things these days have moved on, advanced and become more technologically advanced. The Olympics are active, fast, in motion, exciting, powerful, energized… a vital piece of history that will forever be remembered.
The London pictogram set is bright and active. The whole concept of a pictogram is pushed. The outcome was two style versions – a silhouette version used for high visibility and information-based applications, and a dynamic version used both as decoration and where a more exciting version is called for, such as on posters or banners.](http://24.media.tumblr.com/tumblr_kur57k2ThK1qzodu2o3_500.gif)
![It’s been interesting to see the progression and comments and bashing of the London 2012 Olympic logo that was launched back in 2007. I have to admit that at first I was not a fan either. That’s beside the point. What I really was waiting to see is the rest of the identity- that being the pictograms. This is what completes the image of the 2012 Olympics, or I should say, opens a whole new door bringing in every single possibility to brand the event (anywhere from toilet signs to tshirts). It’s exciting.
The pictograms for the 2012 London Olympics were launched. I love them. In the past designs of the Olympic pictograms, they were mostly based off of one [lovely] style - that being of the 1972 Munich games which were designed by Otl Aicher. The stationary stick figures clearly said what they were supposed to, but things these days have moved on, advanced and become more technologically advanced. The Olympics are active, fast, in motion, exciting, powerful, energized… a vital piece of history that will forever be remembered.
The London pictogram set is bright and active. The whole concept of a pictogram is pushed. The outcome was two style versions – a silhouette version used for high visibility and information-based applications, and a dynamic version used both as decoration and where a more exciting version is called for, such as on posters or banners.](http://25.media.tumblr.com/tumblr_kur57k2ThK1qzodu2o4_500.jpg)
![It’s been interesting to see the progression and comments and bashing of the London 2012 Olympic logo that was launched back in 2007. I have to admit that at first I was not a fan either. That’s beside the point. What I really was waiting to see is the rest of the identity- that being the pictograms. This is what completes the image of the 2012 Olympics, or I should say, opens a whole new door bringing in every single possibility to brand the event (anywhere from toilet signs to tshirts). It’s exciting.
The pictograms for the 2012 London Olympics were launched. I love them. In the past designs of the Olympic pictograms, they were mostly based off of one [lovely] style - that being of the 1972 Munich games which were designed by Otl Aicher. The stationary stick figures clearly said what they were supposed to, but things these days have moved on, advanced and become more technologically advanced. The Olympics are active, fast, in motion, exciting, powerful, energized… a vital piece of history that will forever be remembered.
The London pictogram set is bright and active. The whole concept of a pictogram is pushed. The outcome was two style versions – a silhouette version used for high visibility and information-based applications, and a dynamic version used both as decoration and where a more exciting version is called for, such as on posters or banners.](http://25.media.tumblr.com/tumblr_kur57k2ThK1qzodu2o5_500.jpg)
![It’s been interesting to see the progression and comments and bashing of the London 2012 Olympic logo that was launched back in 2007. I have to admit that at first I was not a fan either. That’s beside the point. What I really was waiting to see is the rest of the identity- that being the pictograms. This is what completes the image of the 2012 Olympics, or I should say, opens a whole new door bringing in every single possibility to brand the event (anywhere from toilet signs to tshirts). It’s exciting.
The pictograms for the 2012 London Olympics were launched. I love them. In the past designs of the Olympic pictograms, they were mostly based off of one [lovely] style - that being of the 1972 Munich games which were designed by Otl Aicher. The stationary stick figures clearly said what they were supposed to, but things these days have moved on, advanced and become more technologically advanced. The Olympics are active, fast, in motion, exciting, powerful, energized… a vital piece of history that will forever be remembered.
The London pictogram set is bright and active. The whole concept of a pictogram is pushed. The outcome was two style versions – a silhouette version used for high visibility and information-based applications, and a dynamic version used both as decoration and where a more exciting version is called for, such as on posters or banners.](http://25.media.tumblr.com/tumblr_kur57k2ThK1qzodu2o6_500.jpg)
It’s been interesting to see the progression and comments and bashing of the London 2012 Olympic logo that was launched back in 2007. I have to admit that at first I was not a fan either. That’s beside the point. What I really was waiting to see is the rest of the identity- that being the pictograms. This is what completes the image of the 2012 Olympics, or I should say, opens a whole new door bringing in every single possibility to brand the event (anywhere from toilet signs to tshirts). It’s exciting.
The pictograms for the 2012 London Olympics were launched. I love them. In the past designs of the Olympic pictograms, they were mostly based off of one [lovely] style - that being of the 1972 Munich games which were designed by Otl Aicher. The stationary stick figures clearly said what they were supposed to, but things these days have moved on, advanced and become more technologically advanced. The Olympics are active, fast, in motion, exciting, powerful, energized… a vital piece of history that will forever be remembered.
The London pictogram set is bright and active. The whole concept of a pictogram is pushed. The outcome was two style versions – a silhouette version used for high visibility and information-based applications, and a dynamic version used both as decoration and where a more exciting version is called for, such as on posters or banners.
The City of Melbourne logo and design identity was newly developed by Sydney office of Landor. A very nice mark and a wonderful project. Here are a few details in an article from Brand New (a division of Under Consideration)
I wish to brand a city someday. Please inquire if you have needs. ;)
