“Color is a creative element, not a trimming.”—Piet Zwart - a Dutch photographer, typographer and industrial designer. Started as an architect, moved on to develop a constructivism and de stijl style of typography, photomontage and primary color in his commercial design work. Eventually became a an industrial, interior and furniture designer. He makes a wise, valid point.
“Geometry can produce legible letters, but art alone makes the beautiful. Art begins where geometry ends, and imparts to letters a character transcending mere measurement.”—Paul Standard - American calligrapher
“The great benefit of this [everyone sitting together in a single room] is that you can hear what everybody’s saying. I’ve never written a memo in my life, because everybody knows exactly who I’m talking to and what I’m doing. Everybody here knows everybody’s business. If you have a deep sense of privacy I don’t think that you could work for me.”—Milton Glaser of Milton Glaser Inc.quoted in Studio Culture: The secret life of the graphic design studio.
"History must repeat itself because we pay such little attention to it the first time." -Blackie Sherrod
To learn things not yet rediscovered, you must read old books. There you will find the wisdom of your ancestors and the keys to your future.
Today’s generation mistakenly assumes we know more about people than any previous generation. In reality, our minds today are mostly crammed with technology, entertainment, and news. Past generations occupied their minds less with technology and more with people. Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries.
Elbert Hubbard in A Message to Ad-Men, 1903, once said: “The man who has nothing to offer the world that the world needs, should telephone the undertaker, for he is a dead one, whether he knows it or not.”